→ Completed at SomeOne alongside Max Longstaff (Creative Director), Romelle Menezes & Julien Bertouille.
→ Role: Lead Designer
Targus is an innovative bag and technology company that seeks to enable students, businesses and everyday people to work more effectively. My aim was to create a brand language that created a story of connection and ease, showcasing the Targus product range, ultimately illustrating how Targus allows you to get things done.
All existing brand assets, from colours, typography and logo, were not able to change, which meant I had to develop a framework to elevate the current brand assets. The new approach was built on creating the space where you get things done, connecting consumers with technology seamlessly. The new graphic devices that were developed combine in a number of ways, and provide a flexible platform to deliver these benefits. This is accompanied by a bolder, more direct tone of voice and purpose-led messaging.
